No matter how much technology enables us to automate processes, marketing is about people.  In fact, many of the same principles involved in human attraction apply to automotive marketing. Kristen Judd and 3 Birds Advisory Board Member Gary Marcotte offer an illuminating look at what you and your dealership can learn from today’s most famous (and infamous) tools for building truly “valuable” relationships.

Don’t miss Doug Van Sach, our new Vice President of Insight and Analytics, and Megan Gardner, our Vice President of Accounts, as they reveal how to drive more sales and increase sales retention using the data you already have. This innovative value-potential segmentation approach is based on data from over half a million customers and helps you leverage your most unique business asset for increased sales, loyalty and customer lifetime value.