January Newsletter 2015
Spotlight
3 Birds Unveils The Wire 3.0 at NADA 2015
Every NADA Convention, 3 Birds shows off our latest releases for the year ahead. We've set the bar high in the past by unveiling our responsive websites and our Fixed Ops Customer Retention Suite. But it's safe to say that with the unveiling of the Wire 3.0, this year will be the biggest yet.
Are You Maximizing Your Online Conversion Tools?
Last year, 3 Birds released the results of industry-leading service content study, "Content, Communication and Keeping Customers Coming Back: Using Digital to Distinguish Your Service Department and Improve Your Bottom Line.” After assessing service-related content on the websites of nearly 1,000 dealerships (offering highline, import, and domestic brands), we found several significant areas of missed opportunity.
Article
Case Study: Optimizing Digital Campaign ROI through Targeted Messaging
A 5 rooftop multi-brand dealership located in Durham, NC that offers highline, import and domestic brands and also maintains an extensive inventory of pre-owned vehicles and services all major brands faces a unique challenge: finding an effective yet easily manageable way..
Article
Extreme Email Makeover: New Responsive Technology at Your Fingertips
At 3 Birds, we’re not afraid to admit that we love a good makeover. When done right, a new look can be empowering and energizing—the first step to a whole new way of looking at things. In the case of our new responsive email templates, that’s not just a metaphor.
Article
The Virtues of Configurability Over Cookie-Cutter Solutions
Once upon a time, the same dealership marketing approach worked to attract most types of buyers. As options have increased and customers have become more informed before ever reaching your dealership, though, it's become a necessity to deliver a more personalized experience for each prospective buyer.
Article
3 Birds <3’s Our Clients: A Special NADA Gift for You
This year’s NADA Convention and Expo is a special one for the birds, since it’s taking place in our founders’ original stomping grounds: San Francisco, CA. From the skyline to the Golden Gate Bridge and the houses lining Lombard Street, the city holds a special place in our hearts – so we decided to do something extra this year to mark the event.
