February Newsletter 2015
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Spotlight
The Gift That Keeps on Giving: 6 Additional Benefits of Responsive Design
Last month, 3 Birds announced our new responsive email templates as part of our continuing commitment to making sure our dealers are providing consumers with the kind of outstanding digital experiences that they have come to expect. With 80% of users likely to delete an email if it doesn’t look good on mobile (Litmus, September 2014) and 35% of vehicle purchasers using a mobile device to find information about a car or truck (Milward Brown Digital/Google vehicle Shopper Path to Purchase Study, September 2013)…
How Much Is Your Star Rating Worth?
One thing the Internet isn’t lacking is places for people to speak their minds about your dealership. From consumer-focused review sites like Yelp to automotive-specific sites like DealerRater (not to mention plain old social media), there are plenty of opportunities for customers to cement your business’s online reputation—or to sink it.
Article
Are You Messaging the Value of Your Master Service Techs?
You don’t need us to explain the difference in quality between national chain technicians and that of your dealership’s master technicians. But do your customers know the difference?
Article
Social Tip: Add Your Social Profiles in the Google Knowledge Graph
Adding your social profile information takes a little time (and a little data markup knowledge), but the results are worth it. Even a few more visits to your social channels each month...
Article
Bird's Eye View on: Bill Egan
To say Bill Egan is passionate about cars doesn’t even begin to cover it. From his experience working with some of the country’s top dealer groups to his personal automotive obsessions (like the 1999 yellow Plymouth Prowler in his driveway), it’s clear that the car business is in his blood.
Photo Gallery
Highlights from the Road
The 3 Birds crew is back from our best NADA Convention yet. We could tell you all about it, but you know what they say about a picture and a thousand words...