December Newsletter 2014
Spotlight
A Guide to the 3 Birds Digital MPI
The service department can be a busy place—or at least you hope so, right? When you’ve got a full day booked and are focused on the details of multiple customers’ vehicles, it’s easy for some things to slip through the cracks. Often, one of those things is declined code entry from the MPI into the DMS, which means you’re not getting the most out of this valuable marketing tool.
Are You Maximizing Your Online Conversion Tools?
Last year, 3 Birds released the results of industry-leading service content study, "Content, Communication and Keeping Customers Coming Back: Using Digital to Distinguish Your Service Department and Improve Your Bottom Line.” After assessing service-related content on the websites of nearly 1,000 dealerships (offering highline, import, and domestic brands), we found several significant areas of missed opportunity.
Article
Case Study: Declined Service Opportunity...
With the proliferation of independent mechanics and national chains, the challenge... [Read More]
Article
Scion Selects 3 Birds to Energize its Dealer...
Building on proven experience in consumer-focused branded messaging, 3 Birds is... [Read More]
3 Birds Competes at the Triangle Pushcart Rally Benefiting Neighbor to Neighbor
After months of preparation, 3 Birds raced hard in the inaugural Triangle Pushcart Rally in Raleigh, NC on Saturday, September 6th. What's a Pushcart Rally? Find out here.
