Next month, we’re headed back to one of our favorite shows of the year. The Digital Dealer Conference & Exposition is just the sort of forward-thinking, results-driven community in which we’ve always felt at home – and as a result, we feel a certain obligation to raise the bar each year. Here’s what we’ve got planned for this year’s event.

A new way to look at Inventory Marketing

Our Live Inventory integration takes the spotlight in our recent white paper, which clearly shows the value of including live dealership inventory in your Digital Marketing emails. Guests at Digital Dealer will get a sneak peek at the results and a closer look at how our integrated trade evaluation tools drive sales leads by providing a friction-free way for consumers to easily learn the current market value of their vehicle.

A better way to conquest

At NADA 2016, we announced our agreement to incorporate IHS Automotive predictive models into our enhanced marketing and analytics platform. For the first time, any dealership with a login to any app in the 3 Birds platform will be able to call up real-time conquest target counts and visualize in-market prospects in their area based on IHS Automotive insight, then Market Effectively on those conquest opportunities through our always-on, always-learning platform.

If you haven’t had a chance to see this tool in action yet, you’ll definitely want to swing by. You’ll also be able to see how our Acquisition Accelerator recurring messaging streams offer an alternative to low-performing conquest campaigns by identifying actual vehicle-buying intent – month after month without you having to change a thing.

Jump-start your marketing with our dynamic engines

We get it: it’s easy to get comfortable with the way things have always been done. From the beginning, though, 3 Birds has promised a better way – and with our dynamic content generation and sending engines, that better way is in your reach. From targeting customers with dynamic inventory integration to sharing just the right piece of non-promotional content to keep consumers engaged and enhance your data, we’ve got you covered.

Best of all, that’s just the beginning. For the rest, you’ll have to come see us at the Grand (and be sure to schedule your personal demo for a behind-the-scenes look at what’s next).