In Chapel Hill, July 4, 2016

The unanimous Declaration of the smart, dynamic, and responsive 3 Birds Flock,

When in the course of year-end events and discarded mailers, it becomes necessary for forward-looking dealerships to get off the monthly hamster wheel and see their customers as individuals, and not as demographics, with the potential to build lasting relationships that grow more valuable over time…well, then it’s time to take a closer look at the way things have always been done.

At 3 Birds Marketing, we hold this truth to be self-evident: dealers deserve a better option.

Furthermore,

  • that you deserve a marketing partner, not just a vendor
  • that these partners should be held accountable for achieving results
  • that all customers are important, but when it comes to your marketing dollars, dealers deserve to know who their best customers are and how to attract more just like them

When something isn’t working, it is the right of the dealer to expect their partner to make a change – or to find someone who will. And while it’s easy to grow complacent with the way things have always been done, we can’t ignore the Facts which are here submitted for your consideration:

  • that dealers for years have struggled with legacy technology that requires a larger time investment than actually selling cars
  • that siloed data stands in the way of building a single customer journey that shows dealers how, when, and why you customers are engaging
  • that the more time you spend talking to vendors, the less you’re spending talking to customers
  • that a non-integrated marketing solution is often more costly and less effective than a targeted and consistent multi-channel strategy

From the beginning, 3 Birds has worked toward developing a fully managed solution that redresses these wrongs. Our agile development philosophy has kept our clients on the forefront of the industry’s best practices, while our dedicated account strategists have offered smart recommendations to help our clients take full advantage of the tools at their disposal and the opportunities identified by the data.

This dedication hasn’t come without ruffling a few feathers; but what revolutionaries haven’t? We, therefore, do solemnly declare that this is just the beginning; that we will continue to embrace our dealer-first focus, even as our team, technology, and vision grow; and that we mutually pledge to flock stuff up in the name of automotive digital marketing independence.