As the importance of your dealership's virtual presence has grown, so have the difficulties associated with managing it. Today's customers are just as likely to encounter your dealership on social media or review sites as they are your website or an email campaign. With the responsibility of managing these channels often spread across multiple vendors, your dealership faces the risk of over-messaging or delivering the wrong message to a customer based on their stage in the vehicle lifecycle.

We developed our smart messaging Streams to change all that -- and it all starts with the power of our single sign-on platform for managing all of your dealership's communications to customers.

A multi-channel marketing platform that's "Always on, always learning"

The 3 Birds automotive marketing platform features a powerful content distribution engine to share your dealership's content on social, email, and web channels. But 3 Birds goes further by ensuring a continuous supply of the latest premium automotive content for your dealership, including news articles, reviews, AdPlanner imagery, and more.

We tie it all together with direct CRM and DMS integration and authoritative market data, providing the basis for traditional targeted marketing opportunities. This combination of high-quality content, comprehensive distribution, and robust data adds up to higher overall customer engagement: our Core Communication emails (the basis for your 3 Birds ME marketing solution) have open rates between 12-30% depending on brand and outperform third-party sites more than three times over in driving referral traffic to your site.

It's this wealth of customer engagement -- and the ability to capture it all through the 3 Birds platform's reporting and analytics engine -- that powers your dealership's messaging to current customers throughout the vehicle lifecycle as well as conquest consumers. Every time a user clicks on a new auto review or reads the latest family-focused lifestyle article, it tells us a little bit more about their interests. That's why we call it our "always on, always learning" marketing analytics engine.

Smart Marketing Streams to Market Effectively

3 Birds' Streams interpret your customers' data through the lens of our predictive models and algorithms to determine valuable customer intent. Each Stream includes initial emails and targeted follow-ups to convert a different set of opportunities within your database -- Predictive Sales Streams (part of the Sales Accelerator) reveal shoppers who are ready to buy a new vehicle, while Predictive Service Streams (part of the Service Accelerator) target customers likely to service within the next 30 days.

Our Smart Marketing Streams are dynamically generated and fully automated, taking the burden of personalized intelligent marketing off of you and your team. But sales and service leads are only the tip of the iceberg.

Support every aspect of your dealership with Parts & Accessories, F&I, and other Advanced Streams

Our predictive engine is also capable of identifying high-value opportunities in dealership profit centers that are often ignored or are, at best, inconsistent. You'll find these Streams in our Advanced Accelerator, one of the most effective ways to leverage the full power of the 3 Birds platform.

With the Advanced Accelerator, you'll be able to expand your revenue with messaging that falls outside the traditional sales and service lifecycles. One such example is our Parts & Accessories Stream. By now, most dealers recognize the value of online when it comes to increasing parts and accessories sales and minimizing parts obsolescence. But instead of broadly targeting new vehicle owners, our Stream offers the potential to dig deeper into your database and reach customers whose interests coincide with aftermarket accessories.

Our Finance Stream works in a similar fashion, identifying customers who may be interested in extended warranties or other finance products and then moving them further down the funnel with a combination of educational content and promotions.

3 Birds predictive messaging Streams work 24/7 to reduce wasted marketing dollars and man-hours and bring customers together with the products and services that interest them. That not only means more revenue, but also more satisfied customers overall -- the key to increasing Lifetime Customer Value.

Learn more about 3 Birds Streams at NADA Booth #6151N, March 31-April 3.