As a profit center, the value of your dealership's service department is unequalled. However, many dealer service departments still face negative customer perceptions when compared to national chains and independent vendors — and the unfortunate truth is that traditional service lifecycle programs often end up compounding the problem rather than solving it.

The 3 Birds Service Accelerator is a better way for you to reach service customers — not only when they're ready to service, but at every critical point in between. The Service Accelerator builds on the Core platform with two integrated products:

  • Service Streams: Always-on targeted marketing service streams
  • Service Website: A fully managed dealer service website

Together, these products combine to provide your service customers with the kind of relevant messaging and transparent content they've been missing when searching online.

The gap in your service marketing strategy

Traditional service lifecycle messaging that's based on timing and mileage intervals has a simple flaw: they tend to be "one size fits all" when no two customers follow the same path. Nearly 60 percent of customers don't follow manufacturer-recommended service intervals according to Dealer Marketing Magazine. For these customers, your helpful service reminders can quickly lose relevance--and when that happens, the Delete button is only a click away.

With at least 70 million Google searches for after-market service-related content (ThinkInsights – Google, 2013), there is ample potential for your dealership to instead connect with customers online during their exact moment of need (described by Google as "micro-moments"). However, the 3 Birds Service Content Study of nearly 1,000 dealership sites showed that many dealerships fall short of national chains when it comes to creating content focused on these common services, missing out on a valuable chance to provide the information your customers are seeking and establishing consumer confidence.

In fact, we found that 6 out of 10 dealership have fewer than 5 pages of service-related content on their website and 82% do not offer a “Why Service Here” message touting their dealership amenities—something that can often set the dealership far apart from national chains and independents.

The solution: predictive messaging paired with website content for increased customer transparency

With the Service Accelerator, you can reach out to high-value customers in your database while also setting your dealership up for success with new leads. As a complement to our Sales Accelerator's targeted inventory streams, our Service Streams utilize our proprietary predictive modeling and customer value segmentation to predict which customers are likely to service within the next 30 days, then send appropriate messaging to bring them back into your service bays.

Unlike mileage- and time-based messaging, our proprietary predictive modeling incorporates a rich combination of frequently refreshed data points to ensure customers are receiving emails that matter, and your dealership is focusing on the customers that count. That means higher conversion and more ROs from your higher-value customers without sacrificing marketing dollars on customers unlikely to return.

Each email includes paired content on topics such as popular services, dealership amenities, and team bios to drive customers back to your fully-managed Service Website. The website's responsive design makes it easy for both email recipients and actively searching users to find your content on the go, while our convenient OEM Service Scheduler serves as a key conversion point.

Reach out today for your customized solution

Because of its data-based predictive nature and integrated technology, the Service Accelerator can easily complement your current manufacturer service messaging program and serve the needs of your in-house BDC. Your dedicated Account Strategist will work with you to help you find the best fit for your current processes while enhancing the online experience of your customers.

It's time to take back what you’re losing to the national chains and independent repair shops. Ask us how you can harness the power of the 3 Birds Service Accelerator today.