If you visited us at NADA, you got to see the latest updates to our platform as well as a sneak peek at upcoming solutions. This month, we’re spotlighting a few new additions that will be available soon and that will allow you to further enhance your marketing effectiveness and optimize your consumers’ online experience.
New reporting dashboards
As we announced last month, 3 Birds is making the value hiding in your customer database immediately identifiable with revised roll-up reporting dashboards showing their current associated value. Our new dashboards include real-time heat maps that pinpoint where your highest-value customers live, and our powerful built-in predictive models allow you to filter your customer database by engagement levels, predicted consumer intent, and many other filters so you can quickly act on prime marketing opportunities on your own or with the help of your Performance Manager.
New responsive themes
Our fully responsive email and website themes are getting even better in 2017 with more user-centric design, conversion-optimized calls-to-action, and HTML updates behind the scenes for better inbox placement. We’re also expanding our library with new styles and components to help your marketing communications stand out from the crowd.
Dynamic inventory
Our study of a representative sample of dealerships substantiated the ROI of live inventory with a 47% increase in click rate when live dealership inventory was featured in marketing messages and a 19-day decrease in time to sale for customers who purchased as a result of marketing when inventory was present. With our new dynamic inventory, integrating your on-lot models into your digital communications is now seamless and intuitive, allowing you to execute on marketing opportunities such as spotlighting aging or certified pre-owned inventory within minutes.
Like what you see? That’s just the beginning. At 3 Birds, we continue to invest in our best-in-class technology and always will to help you stay at the forefront of the industry. See more by scheduling a demo.