Imagine how easy it would be if every car deal you did was the same. Our jobs would certainly be a lot simpler if every customer behaved the same way—a single email track would be all you need to drive incremental sales month after month.

Of course, if this ever was the case in the automotive industry, it hasn’t been so for some time. Today’s customers behave in different ways and have different needs at any given moment in time, whether they’re buying their first vehicle or thinking about their options as their lease expiration nears. At the same time, your dealership also has different sales objectives:

  • New vehicle sales
  • Increasing CPO sales
  • Increasing used sales
  • Acquiring quality used vehicles
  • Turning inventory faster
  • Increasing lease penetration

Unfortunately, gaining visibility into individual customers’ needs has historically been difficult, forcing dealers to rely on simple mass messaging campaigns that may generate a few incremental sales here and there. But there is a smarter way—and we call it the Smart Sales Accelerator.

Drive recurring sales revenue based on customers’ real behavioral data

Because you already know what your sales objectives are, you know which campaigns you should be running on a recurring basis. However, sifting through your database each month and trying to determine what’s working and what’s not takes time, energy and money that can be better spent on your main responsibility: actually selling cars.

This is why progressive dealers are increasingly seeking out automated marketing tools—according to the "2016 State of Automotive Marketing" report by 9 Clouds, dealers that use marketing automation technology are 2x more likely to see higher marketing ROI than those who don’t. Unlike similar but more costly solutions, the Smart Sales Accelerator makes it easy to increase the effectiveness of your monthly sales campaigns without paying a premium.

The Smart Sales Accelerator includes two important elements:

1. Advanced segmentation technology that allows us to mine multiple data points, including demographics, market data and interactions with your marketing content in order to model your target audiences for each email and model the appropriate content

2. Our conversion-tested automated messaging streams designed to deliver on each of your different sales goals month after month—no muss, no fuss

The Smart Sales Accelerator works in sync with the monthly Temperature Gauge communication, which includes a mix of promotional and non-promotional content that enables us to anticipate customers’ needs and predict interest based on how they interact. When a customer’s behavior (in combination with several other data points) matches one of our predefined target audiences, they automatically enter your marketing stream at the appropriate point to pull them further down the path to conversion.

In-house content and creative with proven results

Today’s ecommerce giants have set a high bar for anyone doing email marketing—a campaign for an investment as big as a car should look at least as good as a weekly shoe sale email. Our email templates are designed by our in-house content and creative experts and are responsive for any device so that they stand out in your customers’ inboxes.

In addition, our templates are built with high-quality dynamic components and live inventory integration that allows you and your 3 Birds Performance Manager to set triggers one time and deliver a personalized experience for every customer. Spotlight your latest arrivals or your aging pre-owned inventory and feature the latest national, regional and custom sales offers without having to update content monthly.

The Smart Sales Accelerator includes campaigns for new models, recently arrived and aging pre-owned inventory, and smart trade-in emails in conjunction with the monthly Temperature Gauge communication. Custom stream additions are also available. To learn more, contact us today or visit us at Digital Dealer 23 Booth #109 September 18-20, 2017.