Updated: 2/27/17

If you feel like your dealership’s marketing and advertising, operations, and goals are out of alignment, you’re not alone. Struggling to bridge this gap is a challenge that every modern dealership faces, and it’s the challenge that the 3 Birds platform was built from the ground up to solve. Nowhere is this more evident than in how 3 Birds can prime the pipeline for your internal BDC.

The problem with the way traditional BDCs operate is that they often rely on legacy technology backed by generalized “data.” In contrast, one of the many benefits of our Smart Messaging Streams technology is its ability to mine valuable data that your BDC can then utilize to set up better sales and service opportunities.

Data is collected from your email campaigns and reveals what your customers are interested in based on their click behavior. Your dedicated Performance Manager can then configure a list for your BDC to use for outreach and follow-up. This data can also be accessed by logging into our platform, adding another layer of convenience.

Because all of the data mirrors exactly what your customers are engaging with, it provides a more accurate depiction of consumer intent. It allows your BDC to easily identify these “hand-raisers” and to act upon their interests accordingly.

While traditional DMS/CRM list generation works fine for viewing information, such as the last time a customer did business with your dealership or how many miles it’s been since their last service, it’s not a very accurate depiction of their current sales or service intent. Our innovative stream technology takes things further by using real customer click data from engagement with your Core Communication and other campaigns to provide proper insight into customer interest and behavior.

3 Birds Stream Technology is a more intelligent way to market effectively. Instead of simply generating a long list of customers with little indication of intent or interest, our technology helps identify and build a reliable revenue pipeline for your BDC by collecting a large volume of valuable, actionable data for all of the profit centers in your dealership. That means you know customers are ready to act before you even get on the phone, and your customers get a consistent message throughout the communications lifecycle.

To learn more about how our Stream Technology can help your BDC market effectively, contact us today.