This year, the National Automobile Dealers Association celebrated its 100th anniversary in New Orleans. A lot has changed in the industry during this time, especially in the past couple of decades, but for the most part, dealerships’ goals haven’t. So why have so many of today’s dealers’ marketing and advertising campaigns become disconnected from their two core objectives: selling and servicing more vehicles?

The meteoric rise of digital channels and data-siloed vendors in recent years has made it more difficult for dealers to manage consistent cross-channel campaigns and determine which parts of their marketing efforts are working and which aren’t. Your social media guy isn’t talking to your email provider and neither of them is in the room with your website manager—and have they all sat down together with your traditional agency?

We founded 3 Birds after listening to the challenges that dealers face every day and realizing there was a better way. Enter the Wire, the only platform in the industry developed from the ground up to align your marketing and advertising with your dealership goals in the digital age.

The industry’s first platform built to market on any data point

The 3 Birds Marketing platform streamlines your dealership’s digital and traditional marketing and advertising activities by providing a dynamic, strategic foundation from which to launch your marketing communications and gauge their effectiveness over time.

The platform combines Data from your own CRM, DMS, and inventory feeds as well as market data with the data we collect through the way we use Content to reach consumers at every stage of the vehicle purchase lifecycle, including articles, reviews, AdPlanner assets and custom creative, conversion tools, and more. 3 Birds’ platform distributes this content across all of your key digital channels, including email, a fully managed engagement website, and social media and reputation websites.

As soon as you start sending through our platform, our dynamic marketing engine and predictive modeling kicks in as our system collects behavioral data from every customer click. As the platform tracks interactions with sales offers, service coupons, dealer-specific, and non-promotional pieces of content, it evaluates each customer’s level of engagement, sales and service history, and other proprietary data points to provide you with actionable purchasing and servicing intent that you can use to market even more effectively. Our models are updated every time a customer interacts with your content so your marketing continuously gets smarter and delivers better results.

A lineup of solutions to address your dealership’s unique challenges

Since dealership objectives haven’t changed, we developed our line of solutions to directly address these goals, helping you engage new and revive and convert returning sales and service customers. Our Core product is a fully managed solution that includes dashboards and our Core Communication—the only marketing communication designed for your entire database. This communication serves as the foundation for all future marketing efforts, so you can:

  • Strategically target in-market sales customers and revive aging leads with the Sales Accelerator
  • Identify and market to customers who are likely to service in the next 90 days with the Service Accelerator
  • Share your monthly Core Communication content and protect and improve your online reputation with the Engagement Accelerator
  • Conquest sales and service leads in your area with the Acquisition Accelerator

Plus, 3 Birds takes the stress of marketing off your plate with a dedicated Performance Manager and a Co-Op & Compliance Officer to ensure your marketing is fully compliant and handle the co-op pre-approval process where applicable. Isn’t it time to get your dealership’s goals and marketing back in alignment? Schedule a presentation today to see what 3 Birds can do for you.