Updated: 2/27/17

For many manufacturers, spring marks the start of the new model year, and that means new marketing opportunities for dealerships around upcoming 2018 releases (in conjunction with targeted inventory streams to start turning your remaining 2017 inventory). Too often, however, new model marketing is done ineffectively or worse: it’s non-existent. Rather than rely on outdated methods and legacy technology, we’ve developed a number of solutions that make messaging and marketing new inventory simple.

Core Communication

The Core Communication is a great way to market new model releases to your database. It’s a monthly broad-based email (In fact, it’s the one “essential” email you can add to your dealership’s marketing strategy.) incorporating a wide variety of content related to new models and/or inventory, including a combination of promotional and non-promotional content.

The Core Communication is a great way to engage and inform customers who may not be aware of new model year updates while also identifying hand-raiser interest for future marketing initiatives. With the help of your Performance Manager, you can strategically target your customers who are the most engaged with invitations to model launch events or announcements when models hit your lot.

The Core Communication also features a Live Inventory component designed to build customer interested around the vehicles on your lot. Not only is the Core Communication an excellent way to put your just-arrived new vehicles front and center, but inventory featured in the Core Communications and other email messaging turns faster.

Dynamic Streams

Another great way to get your inventory in front of your customers is through our Sales Streams.

Part of the 3 Birds Sales Accelerator, our Sales Streams are powered by our dynamic marketing engine and proprietary predictive modeling. The Sales Streams collect valuable user data based on customer behavior and interest to identify customers who are 7 times more likely to buy a vehicle within the next 30 days.

Not only is this a more effective way to market, but it allows you to identify customers farther down the sales funnel and target them with Tier 1-quality, conversion-optimized campaigns for maximum results.

Social Media

Publishing informative content around new model releases isn’t enough—you also need to get it in front of the right audience. In addition to the Core Communication and dynamic Sales Streams, our social media services (included in the Engagement Accelerator) can help increase visibility for your content beyond your database and boost engagement across your channels.

We share every custom piece of content across your dealership’s social media channels to engage online searchers and expand your content reach. Ask about our paid social media campaigns for an extra push.

Marketing new inventory doesn’t have to be difficult or time-consuming. Provide you customers with the content and information they crave with our easy-to-use solutions.  Remember: Your customers can’t purchase what they don’t know you have.

Interested in learning more? Send us a message with specific details about how we can help you get your vehicles in front of the right customers while building relationships that will last.